Church management · 13 articles

Marketing and communication

Social media, WhatsApp, short videos, email and SEO: church communication that reaches people and is understood.

Work desk with a vintage microphone, laptop, color swatches, a sketchbook and printed photographs of the community. Marketing and communication · Reference guideComplete guide to marketing and communication for churches: from identity to distributionA complete guide to church communication: identity and voice, a content calendar, digital channels, handling image crises and the metrics that matter.Read the article A man looking at his phone in a dimly lit room beside a wooden table with a gold vintage microphone, a Bible and a mug, with a cross in the background and a sunset in the window. Marketing and communicationWhy no one reads your church's social media posts (and how to fix it)Learn the mistakes that make your church's posts invisible and how to fix them with a strong hook, plain language and one clear call to action.Read the article A smartphone covered in overlapping chat bubbles next to a vintage microphone on a wooden table, with a Bible, crumpled papers and a single glowing bubble in front of a window at sunset. Marketing and communicationChurch WhatsApp without the chaos: how to organize groups and announcementsOrganize your church WhatsApp with groups by purpose, usage rules, messaging hours and pinned announcements so important notices never get buried.Read the article A smartphone on a small tripod on a wooden table films a vintage microphone, with a ring light, a mug, a Bible and a cross in the background at sunset. Marketing and communicationHow to Use Short Videos to Reach People Who Have Never Been to ChurchA practical guide to church short videos shot on a phone: formats that work, a simple script, where to post, and a pace your volunteers can actually keep.Read the article A vintage microphone sits on a wooden desk beside books, with a brass bell mounted on the wall and a church steeple visible through the window at sunset. Marketing and communicationInternal Communication: How to Make Sure Everyone at Church Knows What's HappeningOrganize church internal communication with one official channel, a newsletter on a fixed day, and clear posting rules, so no one says they never heard.Read the article Wooden table lit by the setting sun with a vintage microphone, logo sketches, color swatches, pencils and a mug, with a cross on the wall in the background. Marketing and communicationA simple visual identity for your church: logo, colors and voice without hiring an agencyBuild your church's visual identity in 5 steps: a simple logo, color palette, fonts, tone of voice and a one-page guide, with no agency and little cost.Read the article An open laptop showing a church website on a wooden desk in warm sunset light, next to a vintage microphone, a mug, a notebook and houseplants. Marketing and communicationBasic SEO for the church website: show up for people searching in your neighborhoodLearn basic SEO for your church website: local keywords, titles, site speed, fresh content and Google Business Profile so neighbors can find you.Read the article A vintage microphone on a wooden desk at sunset, with two smartphones, a wooden cross, books, a potted plant, a mug and a notebook with a pen. Marketing and communicationHandling negative comments on your church's social media with graceLearn when to respond, what tone to use, when not to respond and how to moderate negative comments on church social media while learning from each one.Read the article A hand writing in pencil on sheets of paper at a wooden desk at sunset, beside a vintage microphone, a wooden cross, books and a mug. Marketing and communicationEmail marketing for churches: the channel that reaches people who skip WhatsAppSet up email marketing for your church: a permission-based list, a weekly newsletter, content that works and free tools like Mailchimp and Brevo.Read the article A vintage microphone on a wooden table beside a wall calendar with colorful sticky notes, books and a pen, with a cross in the background. Marketing and communicationHow to create a simple editorial calendar for your church's social mediaCreate a simple editorial calendar for church social media: fixed themes, monthly planning, an ideas bank, a posting schedule and a review of what worked.Read the article A camera on a tripod at the back of a church sanctuary lit by the setting sun, with the congregation seated and a cross on the wall ahead. Marketing and communicationPhotography and video at the service: how to record without distracting the congregationHow to record the service with photos and video without distraction: discreet positioning, quiet equipment, image consent, the right moments and quick editing.Read the article A vintage golden microphone beside a smartphone showing a profile, handwritten notes with a checklist, a pen, a clock and a location pin on a wooden table. Marketing and communicationHow to write a good church description and bio for social media and GoogleWrite your church's bio for social media and Google: the essentials in a few lines, a welcoming tone, practical details, the same text everywhere and regular review.Read the article Golden vintage microphone on a wooden table between two smartphones side by side, with a notebook and pen, a mug and a plant at sunset. Marketing and communicationPartnering with local Christian influencers: is it worth it for the church?Partnering with local Christian influencers: what to evaluate first, shared values, written expectations, risks to consider and how to measure the results.Read the article

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